PwC Kazakhstan together with the Digital Kazakhstan Association (“DKA”) presents the results of the survey “The Kazakhstani retail e-commerce* market analysis” for the period of 12 months 2019 and 12 months 2020.
The survey results reflect:
Retail e-commerce market for 12М2020/12М2019
Sales volumes and number of transactions
Average spend and changes in the average spend in retail e-commerce
*The definition of retail e-commerce includes business activities associated only with the online sales of goods to individuals with delivery or pick-up from stores and pick-up points. The following categories were excluded from the calculations: sale of railway and air tickets, food delivery, ad sites, coupon services, utilities and other payments, as well as other categories not related to the sale of goods to individuals.
